If you are reading this article - congratulations, you've entered the world of blogging. Five weeks ago, I was one of those people who didn't really know what a blog was, nor cared to find out, let alone see the relevance it has to business. I'm just a rookie but starting to get the hang of it. Being as I'm a private person and a very busy one too, I'm not sure I will benefit from blogging on a personal level. However, I see a huge opportunity for companies small and large benefiting from blogging.Business blogging has the opportunity to become a powerful tool by allowing businesses to communicate with consumers, share their valuable feedback about performance and find out how to meeting their customer's needs. The great thing about it all, the costs are minimal. Here are some additional advantages to business blogging:
- Word of mouth expands to hundreds and thousands of people
- Information can be posted real-time which increases the speed of communication
- Brand awareness and loyalty increases through relationship building online
- Feedback is open and honest
- Customer communities are built which further expands a businesses reach
Start reading blogs that teach you how to blog. As you might imagine, there are several blogs dedicated to teaching people the dos and don'ts of blogging. Here are a few I would recommend:
- ProBlogger is one of the best resources out there on how to become a great blogger.
- The Blog Herald offers news about blogging. It often links to information or to-dos that any blogger should know.
- BlogWrite for CEO's is designed for management but it still contains a lot of good, basic information for someone just starting out.
Business blogging is an innovative way to meet your business objectives in a cost-effective way. There are some great sites that will provide you with the who, what, when, where and why of business blogging.
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