Tuesday, May 22, 2007

Why the size of your business doesn’t matter on the Internet


As online retailing flourishes, companies' large and small are finding that the Internet can be a great way to build strong relationships with customers.

UPS is often a big part of making those ties even stronger. With
Yahoo! Merchant Solutions, a UPS Ready e-commerce package, UPS helps companies of all sizes by providing shipping and web tools that streamline traditional shipping processes, leaving business owners free to give customers the attention they deserve.

Companies can benefit in different ways, depending on their size. The result, however, is the same: more time to spend on customers and consequently, more customers.

Larger companies have found that online tools like company blogs and virtual communities can help them become more accessible to customers and more responsive to customer needs.

Smaller companies have found that the Internet provides a terrific way for them to expand their reach, finding new customers far from home. These days, a first or second generation e-commerce site will most likely appear homemade and send the wrong impression. However, a well designed, efficient website, even the smallest startup can compete head-to-head with industry giants without losing that small-company touch.

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