Saturday, May 26, 2007

Going to the Whiteboard

Do you know Andy – the Whiteboard guy? I’ve tried not to post a lot about UPS but I can’t help but talk about our newest marketing campaign. The series of UPS “Whiteboard” TV commercials will be off the air for a few months, but if you missed any of the spots that made up the critically acclaimed campaign, the good news is that all 14 remain available at the Whiteboard website, ups.com/whiteboard. As well as being plain good fun, the spots showcase in just a few pen strokes how UPS can solve complex business problems.

There’s more to the UPS Whiteboard site than TV spots. Featuring web shows and demonstrations that are designed to help decision makers quickly identify simple solutions to complex problems, the site is simple to navigate, so users can quickly find what they need and contact UPS to initiate service.

Whether you’re contemplating going global, modernizing your shipping or even taking your business to the next level with a small business loan, the Whiteboard site will have Andy, the Whiteboard guy, show you how simple it can be? He’ll even deliver (in his unique style) a personalized e-mail message to anyone you choose. Like a note to the boss thanking him for that pay raise or promotion, for example.

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